I understand out of all of it that kony is the number one on the list of war crime for a long time and the authorities knew about him for times.
But they just cant reach them, they cant find him.
Although this is good since everyone knows about it know and that will put pressure on the authorities.
Hoped this made sence
My thoughts
I think you're kinder of missing the issue here, this campaign is funding the Ugandan army which are allegedly not much better the Kony, and have been known to rape and loot. This army might never find Kony, and use the aid provided to them for their own ends. People are watching a video without researching the background of the problem and calling for action, when they don't even know what's really happening, and what they're really supporting.
Funny thing is, so many of these people were probably opposed to the Iraq war, they could easily make a video showing you what the Taliban does to children over there.