Yeah, I'm a bit of an asus fanboy too, though I have encountered some problems.
Some heat problems with the high end boards with Pim's pc, one of the striker extre 2 i think. The NB got to such high temps it finally burned the whole mobo. Other problems I've had were with a couple of boards back for 80 euros which I ran my amd dual core processor with. I was a bit disappointed with what amd had produced with their dual cores there, but hey, it ran for a while.
But now I run the maximus formula for quite a while already and I really think it rocks. Those high end boards rock!

Much attracts me to the asus boards, but I'm not gonna buy a 50 euro board for my folks, I already foresee much trouble with those cheap ass boards. To pay over 200 euro is not an option either. I think I'll just go look for some reviews on the net on those g35 and g43 chipsets and if everything looks ok, I'll just try it out and order it in.
Not gonna be until the end of this month though.