[SpA]ProtectMyBalls wrote:
from an industry perspective, i can see what activision are doing, they lost alot of money recently and are trying to get back as much as they can, no matter who they stomp over in the process, morally i do not agree, but its simple business economics.
Except that this is supposed to be a mass selling item.
How do you sell a mass selling item more? Charge less. I'd bet my balls that if the price tag was 40€ (or even 35€) everyone would bitch a lot less or not at all (regarding the price, let's get MP shit out of the frame here) and they would probably achieve 300% HIGHER sale than they will with this price tag. Sure, less money gained by unit, but this is software and it's copied for customer, not replicated - especially not on steam since there's no disc or anything. And even though the gain is lower by the unit, there will be much more income total. THAT is simple business economics. The same thing is happening with cars these days - prices are plummeting (okay not as much as in the start of recession) on warehoused cars because it's better to sell them underpriced than to pay for warehousing and warehousing insurance.
However, seeing as how shitty the situation they cooked up is, they might probably just lower the price incredibly after like 3 months just to piss on the loyal players that bought the game for more than full price.